The impact of science depends as much on the way in which it is presented as on what is presented. Are you communicating effectively? Do you even know? When I was still a biochemistry researcher, I have to admit that I never thought about it!
There is a science to communicating effectively, and I can advise and help you solve your challenges in this area. It starts with understanding your audience(s), and from that crucial premise I have developed a proven approach that uses many robust insights from cognitive psychology. Combining these with my past experience as Programme Manager for Science & Society at the European Molecular Biology Organization, and a total of more than 20 years in scientific journal editorial (mainly as Editor-in-Chief of BioEssays), I can offer something with a difference: a scientifically-reasoned methodology that responds directly to the challenges of an increasingly digital online world, and that can be used in any type of communication that you need to undertake.
In the working life of most researchers there is hardly any time to analyse and try to solve problems of communication. These abilities are more important than ever, given the enormous and ever increasing competition for attention that published science faces on the internet. Work that is hard to find and equally hard to understand – even if someone does find it – is unlikely to be highly cited!
The need to tell broad audiences what you are doing in your research (with public funding) is also growing; situations demanding urgent scientific input into political and public debate are becoming more frequent. More than ever before, researchers must be well prepared to help broad sectors of society to benefit from their insights.
Competition for research funding is not lessening. The success of grant applications rests very strongly on successful communication of the justifications for the intended research and the plan for conducting it. I can advise you on that too.
The bottom line is that researchers who communicate well have the edge on those who don’t!
Contact me here to find out more about my problem-solving workshops and talks on science writing, broad communication or grant application writing, or to discuss how I might help by editing or writing something for you.
Dr. Andrew Moore PhD
First degree: Biochemistry – University of Cambridge, UK
PhD: Biochemistry, molecular biology, biophysics, structural studies – MRC-LMB/University of Cambridge, UK
And see my book website, all about CO2-neutral economies of energy and material: https://andrewmoorescientist.com
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